If you run a personal injury firm, you’ve probably heard that “guest posting” can help your SEO. But the big question is usually this: can I submit legal articles for a dofollow backlink, and will it actually move the needle?
The short answer: yes—*if* the site truly allows guest posts and the link in your author bio or article is dofollow. The trick is doing it the right way. Otherwise, you can spend hours writing content that gives you little or no SEO benefit.
Understanding Dofollow Backlinks
Before you start pitching blogs, let’s clear up what a dofollow link is.
A dofollow backlink is a link that tells search engines to follow it and pass on some “authority” from the linking page to your site. In plain terms, it can help search engines understand that your site is worth paying attention to.
There’s also nofollow. That’s a link where the site is telling search engines not to pass authority through that link. That doesn’t always mean “zero value,” but it usually means it’s not doing the SEO job you want.
What to look for in guest posts
When you publish guest content, the link might appear in a few common places:
- Author bio (often the safest place to request a link)
- In-content link (a link inside the article)
- Resource box (sometimes you’ll get a short list of links)
Your goal is to get a link that is dofollow—and ideally placed somewhere relevant, not just stuck in an awkward spot.
Benefits of Dofollow Backlinks for Law Firms
For personal injury lawyers, backlinks are still a big part of how competitive SEO works. Legal searches can be tough because many firms are trying to rank for the same high-intent keywords (think “car accident lawyer,” “slip and fall attorney,” and similar).
Here’s how dofollow backlinks can help:
1) Better chances to rank
Search engines use links as signals. When reputable sites link to your pages, it can support your visibility in search results.
2) Faster discovery for important pages
Even if your site is solid, links can help search engines find your pages and understand how they relate to the topic.
3) More qualified traffic (when it’s relevant)
If the guest post is actually aimed at people who might need legal help, you can get real visits. And those visits can turn into calls or form fills—especially when your content is a good match for the reader’s problem.
4) Credibility in a crowded niche
Legal topics are sensitive and competitive. Links from real legal blogs and reputable publishers can add trust signals—especially when your guest article is genuinely useful.
If you only chase volume, you’ll usually end up disappointed. In law, quality matters more than quantity.
How to Identify Quality Legal Blogs for Guest Posting
This is where most firms waste time. They find random sites, submit a “perfect” article, and then discover the link is nofollow—or the site isn’t even indexed, or it’s mostly spam.
Use this checklist to spot good targets, especially for personal injury:
Start with relevance
Look for blogs that cover topics like:
- car accidents, truck accidents, motorcycle crashes
- slip and fall injuries
- wrongful death basics
- wrongful claims, insurance issues, settlement basics
- medical bills, treatment timelines, and injury documentation
If the site never talks about those topics, your content will feel off. That usually hurts both SEO and reader trust.
Check the writing quality
A quality blog typically has:
- clear structure (headings, short sections)
- real expertise signals (practical explanations, careful wording)
- articles that look edited, not rushed
If every post reads like it was generated fast and then posted, treat it as a red flag.
Confirm the guest posting rules
Many sites have a “write for us” page. Read it fully. You’re looking for:
- where the link can go (bio, article body, both)
- whether they accept guest posts from law firms
- whether they mention dofollow or link attributes (sometimes they do)
Make sure the site is actually active
If a blog hasn’t published anything in a long time, your guest post may never get traction.
Look for natural link placement opportunities
For personal injury firms, you’ll usually have better results when your guest post includes:
- a useful checklist or explanation
- an educational example (without turning it into legal advice)
- a bio link to a relevant landing page (like a practice area page)
Also: you’ll want to avoid “thin” guest posts that only exist to insert links. Sites like these are often the ones that quietly remove or change your link later.
Steps to Submit Your Legal Article
Here’s a practical workflow you can follow, from finding targets to getting published.
Step 1: Pick the page you want to support
Before you write or pitch, decide what you want to rank.
Good options for personal injury firms often include:
- practice area pages (e.g., car accidents, premises liability)
- “near me” landing pages (when appropriate and compliant with your local SEO strategy)
- resource guides that match search intent (like a guide to evidence after an accident)
Don’t send guest post links to random pages. Match the topic to the destination.
Step 2: Find guest posting opportunities that fit law
Search for queries like:
- “guest post” + “personal injury”
- “write for us” + “law blog”
- “law firm guest post” + your practice area (car accident, slip and fall, etc.)
This is where you’ll run into lists of law guest post sites. Use them carefully. Some lists include low-quality directories or sites that change rules often.
Step 3: Shortlist sites and review their link policies
When you contact or submit, you’re trying to answer:
- Are guest posts accepted?
- Where can you place your link?
- Is the link in the bio dofollow, or is it nofollow?
- Is there a preferred author format?
If the site doesn’t provide clear info, you can ask politely before investing time.
Step 4: Draft a pitch that matches their audience
A good pitch includes:
- the proposed topic
- what the reader will learn
- why you’re qualified to write it
- where your link would go (author bio is often the simplest)
Keep it focused. Law readers don’t want vague “content marketing” topics.
Step 5: Create the guest article with the site’s tone in mind
Many legal blogs prefer:
- plain explanations
- short sections
- helpful examples
- cautious language that stays educational (not “we guarantee” or “you should do X” type promises)
Step 6: Submit and confirm what you’re getting
Once accepted, ask one question if it’s not clear:
- Will my link be dofollow?
Even if they don’t respond, you can still verify later (more on tools below).
Also keep track of:
- the exact anchor text you requested
- where the link was supposed to appear
- the date you submitted
Step 7: After publishing, check the live link
Don’t assume. Verify that:
- the article is live
- the link is present
- the link attribute matches what you expected (dofollow vs nofollow)
Best Practices for Writing Guest Articles
This is where personal injury law firms can stand out—because most guest posts in legal SEO are either too generic or too salesy.
Here’s what works:
Write for the person with the problem
Imagine a client searching for help after an accident. Your article should answer questions like:
- What evidence matters?
- How should injuries be documented?
- What should you do right after a crash?
- How do insurance claims typically work (in general terms)?
Educational content performs better than “marketing fluff,” and it earns more trust.
Use a structure that’s easy to scan on mobile
Try:
- short intro (what the article covers)
- clear headings by sub-question
- bullet lists for steps or checklists
- a short author bio that points to your relevant services
Include link-worthy details (without overstepping)
You can’t replace legal advice, but you *can* explain processes in a careful, general way. Helpful areas often include:
- common documentation mistakes
- how to organize medical records
- timelines that people forget to track
- how to understand basic claim steps (without promising outcomes)
Make the destination match the article
If your article is about evidence, link to a page that actually helps people build or organize evidence—not to a totally unrelated service page.
Don’t use guest posts as a “spray and pray” tactic
If you submit the same draft everywhere, you’ll get a mix of outcomes. Better approach:
- customize the topic angle to each site’s audience
- adjust examples and wording
- keep your bio consistent, but your article fresh
Common Mistakes to Avoid When Submitting Articles
These are the errors that cause wasted time, removed links, or weak SEO results.
Mistake 1: Assuming every published link is dofollow
Many sites use nofollow by default, or they allow guest bios but mark them nofollow. Always verify.
Mistake 2: Choosing sites based only on “domain authority”
Reputation matters, but fit matters too. A slightly smaller but relevant legal blog can be more valuable than a big site that doesn’t match your niche.
Mistake 3: Writing a guest post that’s basically an ad
If the article reads like a landing page, editors may reject it. Also, readers won’t trust it.
Mistake 4: Using aggressive anchor text
Don’t force exact-match keywords into every link. Keep anchors natural. Often your bio link should be to your firm and/or practice area page.
Mistake 5: Not tracking where you submitted
If you don’t track URLs and dates, it’s hard to measure impact later. It also makes it harder to spot issues like link removal.
Tools to Check Dofollow Status of Backlinks
After a post goes live, you need to confirm what you actually earned. You can do this with a few simple methods.
1) Inspect the link in the page code (manual check)
On the live article page:
- right-click the link
- check the HTML/attributes
- look for whether the link has a rel attribute like `nofollow`
If it doesn’t include `nofollow`, it may be dofollow (though setups can vary).
2) Use a backlink checker
Backlink tools often show link attributes or at least let you filter by dofollow/nofollow. A “link attribute” view is what you want—run the report and verify the link type for your target URL.
3) Monitor with rank and traffic signals
Even with perfect dofollow placement, SEO results take time. Still, if a guest post gets indexed and earns visibility, you’ll often see:
- more impressions for related searches
- some movement in rankings for the linked page
- small spikes in referral traffic (depending on the audience)
Measuring the Impact of Your Backlinks
You’re not just trying to “get links.” You’re trying to improve results for your personal injury firm.
Here’s a sensible way to measure impact without overcomplicating it:
Step 1: Track the exact linked pages
For each guest post, record:
- site name
- article URL
- published date
- your linked page URL
Step 2: Watch indexing first
If the article isn’t indexed, the link won’t help much (or at least not the way you want). Check that the page shows up in search results over time.
Step 3: Monitor rankings for practice-area queries
Pick a small set of keywords tied to the linked page. Don’t track 200 terms. Track the ones that matter most to your case types and service area strategy.
Step 4: Look at referral traffic
In Google Analytics (or whatever you use), check whether the guest post sends visits. Even if the SEO impact is gradual, referral traffic can show early value.
Step 5: Keep score, then refine your outreach list
After a few guest posts, you’ll know:
- which sites accept strong content
- which sites actually keep your links
- which topics earn traction
- which practice-area pages benefit most
Quality conversations and better targeting will usually beat “more submissions.”
Quick FAQ (common questions)
How to get dofollow backlinks for a personal injury firm?
Focus on publishing high-quality guest articles on reputable legal blogs that allow guest posts. Make sure the link you request is placed where they allow it, then verify the dofollow status after publishing.
What is a dofollow backlink, really?
It’s a link that search engines can follow and treat as a positive signal that helps pass authority from one page to another. That’s why it’s often the kind of link you want when you’re building SEO for a law firm.
A smart next step
If you’re thinking about submitting guest articles and want a dofollow-focused plan that fits your practice areas, reach out to InjuryFirmSEO for expert guidance on enhancing your backlink strategy.